Saturday, April 22, 2006

How personalization can help your affiliate make more sales for you

Personalization techniques can help target and increase prospects' response levels, create customer loyalty, and improve relationships with profitable customers. Success will come from personalizing the web, as well as leveraging personalization techniques throughout all customer channels.

So you want to personalize your web communications to improve your online advertising, marketing, sales, or customer service?

Have you ever wondered why most affiliates who promote products don't make a living at what they're doing? If you think about it, the answer is quite simple. There is no real training from someone who has done it before them.

Here is what you really need to do to become a super-affiliate.

Find the right program to promote. Just because you make 50-75% commission on a sale doesn't mean the product is worth selling. Find a product or service to promote that actually gives your customer their money's worth and more. If you don't think it's an amazing deal, how will your customer?

Learn from someone who has made a comfortable living from affiliate sales to show you the ropes. If they haven't been a successful affiliate of a program, how can they show you how to do it? If they don't know the steps they need to take, then they can't tell you the steps either. The best people to learn from are the Super-Affiliates. They have been there and done that and know exactly what needs to be done.

Keep your cost to a minimum. You don't need all those bells and whistles to make money being an affiliate. Keep it simple. Do you know there is an affiliate program out there that can make you money even if you don't have a website, an email list, or product of your own right now? That's hard to believe, isn't it? But it's true!

How many levels are you getting paid for with your affiliate program? Do your affiliate programs have ways to make money on the front end, a higher upsell, and a way to make money on back-end sales? If not, then you are losing a lot of money that should be yours to keep. Money the program promoter is making and not sharing with you. If that's the case, then find another product or service to promote because you are losing the biggest part of your commission.

Does your affiliate program make you sales on auto-pilot once it is set-up? This is very important as you don't want to waste your time doing the same thing over and over again to make sales. Do you have access to your own proprietary affiliate tools provided by the promoter of your product and if so, does he provide them for free? If not, again look elsewhere for a product to promote.

You'll be able to tell if a product promoter is in it just for the money for himself or whether he is in it for your benefit too. If he is trying to charge you for every little thing, doesn't offer you intense, in-depth detailed training at least at minimal cost, if not free, then more than likely, he is after your money whether you make a penny or not.

Find someone who has been successful at affiliate sales and has made a living at it to learn their techniques and to model. Find a great product that you are enthused about and find someone that wants to help YOU and is not just in it for themselves.

The days of competing on price have created an environment where nearly everything on the Web, from computers to cosmetics, has become commercialized. Merchants can no longer afford to lower prices any further to make the sale. This tells us that price is not one of the top three factors in creating customer loyalty. Personalization is one of the factors that makes a customer feel at home in your store. The larger your inventory, the truer this is.

Your competitors are only a click away, desperately offering discounts, promotions for other companies, and loyalty points. All in a bid to avoid being road kill on the information superhighway. You need to include personalization in your arsenal of weapons to make your site stand apart and your products irresistible.

About the author:

Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Collect more free software and bonus content for your own web site at

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