Wednesday, April 19, 2006

How to create and run an ezine for profit - Part 2

Many of you, especially beginners at online-based businesses, might think, "How can a simple newsletter sent by e-mail generate profit?" Well, over the years, this industry has been proven to be both profitable not just in sales but also in advertisement.

So how do you advertise in your ezines to boost your sales? First thing to do is to get the buyers' attention. Ask relevant questions and empathize with your readers. Also make sure to be direct and to the point as glittery words are not needed nor required.

Second, put up a need and demonstrate how your product will fill that need. When discussing this, always make sure that you have proof to back up your statements. Also, address your buyers' most common complaints.

Show how they will be able to benefit from your product or chosen service. Prove how your product differs from your competition. A user testimonial is a good way to show this and if you can offer a guarantee, then show it to them.

Use the psychology of “fear of loss,” showing that if the prospect won’t act now, he/she will miss out. Having a time limit or a limit on the availability of the product itself can make your prospects scamper for your products.

Make them an offer they can not refuse. Even the most intelligent buyer who has looked over your products needs a little bit of convincing, even though they know that your products or services are great.

Don't overlook how powerful this tactic can be. This kind of special promotion can make a great profit from your ezines, so don’t forget to state them in your ezine.

Also make it easy for readers to respond to your ads. Have multiple ways for your prospects to respond to your offer like toll-free phones, websites, emails, postal mail, etc., and make the process simple and quick. Always keep in mind that this is not a survey question but an inquiry page so make it direct and user-friendly.

Lower your price, but still make it profitable. This kind of strategy is a must and a profit gainer for professional services such as coaches or trainers. This is a must if you are just starting out, as a low price means more subscribers and more chances of getting your ads exposed to the buying public.

Don’t be afraid to talk about yourself or your own services. If your main purpose in your ezines is to make your readers' lives enriching and well-relaxed, then thank their lucky stars, there are still people like you.

But now, enough of the good deeds. First, try to focus on yourself, so make at least 20% of your ezine space for your own ads.

Give out promos and discounts for your services, ebooks, workshops, etc. Also present your raving testimonials and documentaries in your ezine ads. Entwine some business success stories in your articles or tips.

Share something different and personal that will radiate warmth with your readers and make them feel closer to you.

Submit your ezines to ezine directories. Surely, you might subscribe a thousand ezine subscribers, but a thousand is only a miniscule proportion of the total internet population. Submitting to directories is a good way of gaining more exposure.

Swapping is also a very effective way to gain exposure for your ezine. This works just like reciprocal linking, but in this way, you are not just getting free exposure, you are also providing your readers with good and reliable resources.

You can also subscribe to other ezines and website announcement lists. This can bring you a steady flow of new subscribers that can lead to higher profit raises.

Joining discussion groups is also a good way to establish your business as trustworthy and reliable. As more people know you, they will more often than not, subscribe to your ezine.

You can also join PopUnder groups; these are groups of fellow publishers listed in one pop under window together with some lists of articles. This is a very good way of gaining more subscribers because when other people visit the site, they will see you listed with other publishers, reinforcing your reputation as a legit business establishment.

Always keep in mind that ezines will not always make money for you, but even though you aren't making a profit, there are still some other sides of marketing that ezines can help a lot. Ezines may be delivering more benefits that are not as obvious to you.

Your ezine is helping you establish a credible identity on the internet. It gives you massive online exposure and you are gaining further credibility with your current clients and customers.

Ezines also force you to package your knowledge into articles and tips which can you later use for other marketing reasons.

About the author:

Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Collect more free software and bonus content for your own web site at

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