Thursday, April 13, 2006

Traffic Building: The Source of all Internet Trading

If you have a website, chances are, you want people to come and visit your web pages. OFTEN. As this is a sign that people appreciate your site and they do like what they see. For commercial web sites that offer different products, such as books, items, travel destinations, among other items, traffic building is the source of all internet trading. Traffic is monitored by the system administrator of the web site for the frequency of visits a user does on the web site.

And if you are a commercial web site, getting more and more traffic is what counts. Generally, there are two modes of gaining traffic: the search engines and links with other sites. But that is not easy as it sound because these two are codependent with each other. A search engine is dependent on these web sites because it needs to build up its index. But if these sites do not establish a link with your site or they are not using the correct key words or phrase that would direct the user onto your web site, then they do not add value to you and would not produce the traffic you would like.

What are the criteria for a good traffic count? There are three elements to it: one is content, second is the presentation, and last is the ease of use of the site. For the content, it has to be focused and with quality so that internet users would come back again and again. The content is the basic building block of the web site as this is comparable to garbage in, garbage out. Therefore always make sure that all content is of the best quality, it is focused to the target users you would like to reach and it is interesting to read to encourage new visitors to the site to return again.

The presentation makes a difference even if the content meets all the criteria in quality. If the site looks boring and uninteresting, chances are, it is. Therefore, how the website is presented in terms of format, presence of pictures, and other items would also encourage or discourage the user to come back or not.

Lastly, the ease of use or the comfort in navigating throughout the site is another factor that would encourage users to come back again and again. This includes the time it loads and the ease it goes to the next pages. Some web sites have made their web sites limited to two to three pages because they are not only concerned about the costs, but also with the ease of navigating through it.

Other factors that would build your traffic are by offering email updates but it has to be controlled so as to avoid spamming. Another good idea is to update your content on a regular basis. If the users have already book-marked your site and return to find no new information, they might not come again. And if your site is always updated with fresh information, search engines would come more often to “spider” your site to update its index.

Building more traffic can also be done by signing up with Yahoo!, Google, and other search engines that are available in the net. Although this two search engines have proven to be the best search engines for almost every internet user as Yahoo! and Google has extensive databases to draw the best results for any query.

Other ways of getting more traffic is via link exchanges. This is when you establish friendly link exchanges with other sites that could get you the same volume of traffic as in its site to your site.

There are other kinds of gimmicks that you could do to build traffic but some are just nuisance to internet users that they would not be too happy to see or appreciate very much. Keeping it all clean and fresh is the only way to be always on top of the heap as search engines do check if your site is semantically convenient for them to be able to spider well.

Traffic building is painless if you know what you are doing.

About the author:

Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Collect more free software and bonus content for your own web site at

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