| When I first heard of the term Viral Marketing I thought immediately of a virus. Kada sam prvi čuo za pojam virusni marketing sam mislio odmah od virusa. No, not the flu, a computer virus. Ne, nije gripa, računalo virusom. I avoided viral marketing like the plaque. Ja izbjegavati virusni marketing kao tanjur. I’m sure many of you are doing the same thing. Siguran sam da mnogi od vas rade istu stvar. Every email labeled viral marketing got trashed and I immediately run an anti virus check on my computer. Svaka e-mail etiketom virusni marketing "Trashed" i dobio sam odmah pokrenuti protiv virusa provjeriti na mom računalu. I actually took me long time and the convincing words of a dear friend of mine to change my attitude towards viral marketing. Ja stvarno mi je dugo i uvjerava riječima dragom prijatelju moje da promijeni moj odnos prema virusni marketing. Call it ignorance, but I just didn’t have the confidence in something that sounds like it wants to harm me. Poziv je neznanje, ali ja jednostavno ne imati povjerenja u nešto što zvuči kao da zeli da se nassteti mene. Today my whole world changed and now I’m an active advocate to promote viral marketing. Danas moj cijeli svijet promijenila i sada sam aktivni zalagati za promicanje virusni marketing. The concept is not new and it was created by the brightest minds in the business. Koncept nije novi i to je izrađen od najsvjetlijih umova u poslovanju. Viral marketing capitalizes in the sharing habits of the human beings. Virusni marketing capitalizes u dijeljenju navike ljudskog bića. It’s quite extraordinary. To je prilično izvanredno. We all tent to share with friends and family the bargains or freebies we were able to get. Svi smo šator podijeliti s prijateljima i obitelji su niske ili freebies smo bili u mogućnosti doći. If we can copy the freebie we will do it and give it to our friends and family. Take the music industry as an example. Ako možemo kopirati freebie ćemo to učiniti i dati ga na našim prijateljima i obitelji. Ponesite glazbu industriju kao primjer. Ok, we established that viral marketing is giving out free stuff and that this free stuff will be passed around. Ok, da je osnovan virusnog mi marketing je dajući se besplatnu stvari i da se to besplatno stvari će biti usvojeni oko. So how do you capitalize on something everybody expects to get for free? Pa kako se kapital na nešto svatko očekuje da se besplatno? You don’t. You just use the freebie as an advertising vehicle. Ne. Samo Vi koristite freebie kao oglašavanje vozila. See, once you started giving out software or a book for free, it will snowball from there. Vidite, nakon što je započeo davanja iz softvera ili knjiga za slobodni, to će gruda snijega od tamo. Granted that the software is any good and the book provides some value. Odobrava da je bilo koji softver je dobra i knjiga daje neke vrijednosti. There is no telling on how many copies of your software or book will float through the internet. Ne govorim o tome koliko primjeraka svog softvera ili knjizi će plutati kroz internet. The only thing you now for sure, it takes some time to gain momentum. Jedina stvar koju sada sigurno, to traje neko vrijeme za dobitak zamahom. Take Hotmail as an example. Uzmi kao primjer Hotmail. Hotmail build its empire solely on viral marketing. Hotmail graditi svoje carstvo isključivo na virusni marketing. Every email you send had a little line at the end advertising free email from Hotmail. Svaka e-poštu koju pošaljete je imala malo linija na kraju oglašavanje besplatne e-mail iz Hotmail. That’s it. To je to. No expensive marketing strategy, no TV ads, nothing but a little advertising line at the end of every email. Nema skupih marketinških strategija, bez TV oglasi, ali ništa malo oglašavanje linija na kraju svake e-mail. It took years of building momentum, but today Hotmail is a giant pulling in billions of dollars every year. To je godina gradeći moment sile, ali danas je Hotmail div povlačenjem u milijardama dolara svake godine. I’m not expecting to repeat Hotmail’s success with my little viral marketing project, but I’m convinced that sooner or later the profits will come. Nisam očekivao da ponovi uspjeh sa servisom Hotmail moje malo virusni marketing projekta, ali sam uvjeren da je prije ili kasnije dobit će doći. It is simply a matter of time. To je jednostavno pitanje vremena. All you need is a good product that you control and be able to give out for free. Sve što trebate je dobar proizvod koji vam kontrolu i biti u mogućnosti dati za besplatan. Make sure that you will be able to place your advertising on the front page of the product. Pobrinite se da ćete biti u mogućnosti da mjesto vašeg oglašavanja na prednjoj stranici ovog proizvoda. You can advertise your newsletter, your web site, products you’re selling, anything you will make a profit if somebody clicks through the advertising on the freebie. Možete oglašavati Vašu newsletter Vaše web stranice, proizvode ste prodaja, ništa ćete zaraditi ako netko klikne kroz oglašavanje na freebie. I spare you with the details why the same ad advertised through viral marketing is so much more effective than regular advertising. Ja vas poštedjeti detalja zašto isti oglas oglašeni kroz virusni marketing je toliko efikasniji od redovnih oglašavanje. Just one thought. Samo jedna misao. Would you click on a single ad embedded in a software or book send to you by a friend you trust? Of course you would. Molim vas kliknite na jedan oglas ugrađenih u softver ili poslati knjige / la prijatelja vjerujete? Naravno da bi. There is nothing suspicious about this. Nema ništa sumnjivo o tome. It’s your friend who recommended this in the first place. To je tvoj prijatelj koji preporuča ovo na prvo mjesto. On the other hand nobody actually clicks on advertising popping up on strange web sites you never heard of before. S druge strane niko zapravo klikne na oglašavanje Popping na neobično web stranicama koje nikad čuo prije. Now you see why I like viral marketing so much. Sada se vidi zašto sam kao virusni marketing toliko. Quite frankly I believe in the future it is the only marketing that works. Vrlo iskreno vjerujem da u budućnosti to je i jedini marketing koji radi. SPAM filters and popup blockers already make it almost impossible to get through to our prospects and it will not get any better. SPAM filtera i blokatora skočnih već čine to gotovo nemoguće doći do naše izglede da će i ne može bolje. Prepare your self for the future and implement viral marketing today. Pripremite svoje budućnosti za sebe i provesti virusnog marketinga danas. You will be glad you did. Bit će vam drago učini. Sincerely, S poštovanjem, Peter Dobler Petar Dobler Copyright © 2005 Copyright © 2005 About The Author: O autoru: Peter Dobler is a 20+ year veteran in the IT business. Petar Dobler je 20 + godina veteran u IT poslovanju. He is an active Real Estate Investor and a successful Internet business owner. On je aktivni Nekretnine Investitor i uspješnog vlasnika poslovanje Internetom. http://www.fl-home-biz.com (Florida Home Business Center) http://www.fl-home-biz.com (Florida Home Business Center)
http://www.online-business-idea.com (Online Business Idea Center) http://www.online-business-idea.com (Online Business Idea Centar)
http://www.peterdobler.com (Internet Marketing Tool Box) http://www.peterdobler.com (Internet Marketing Tool Box)
http://www.suncoastrenttoown.com (Florida West Coast Real Estate) http://www.suncoastrenttoown.com (Florida Zapadna obala Nekretnine)
http://www.mypluginhomebiz.com (Your Personal 24/7 Money Maker) http://www.mypluginhomebiz.com (Vaši osobni 24 / 7 Money Maker) Learn more about the power of viral marketing; send a blank email to mailto:pdobler@getresponse.com Saznajte više o brzini virusni marketing, pošaljite prazan e-mail na mailto: pdobler@getresponse.com
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