If you are active on the web promoting your products, affiliate programs or services, you probably sense where I’m going with the title of my article. Ako ste aktivni na web promovira svoje proizvode, partnerske programe ili usluge, vjerojatno smislu gdje idem sa naslov mog članka. We all put a lot of effort into our internet business. Svi smo stavili puno truda u naše internet poslovanja. We all have the same hopes and dreams about where our internet business will go. Unfortunately we are all depended on too many variables that have to be just right at the right time. Svi imamo iste nade i snove o tome gdje će naši poslovni internet otići. Na žalost svi smo ovisio o previše varijabli koje su se taman u pravom trenutku.
What is he talking about you might ask. Što je on govori o možda pitati. Let’s take a simple example. Neka se uzme jednostavan primjer. Listening to self declared gurus of internet marketing they all tell you the same thing. Slušanje samouprava proglasila gurue internet marketinga su svi ti reći istu stvar. “You have to build your list”, by that they mean your email list. "Morat ćete izgraditi svoj popis", tako da oni znači vaš e-mail listu.
After following this advice and spending hundreds of dollars in opt-in email leads and maintaining a list of over 5000 subscribers I was pretty convinced that success is just around the corner. Nakon ove sljedeće savjete i trošenje stotine dolara u opt-in e-mail vodi i odrzzavanje popis više od 5000 pretplatnika bio sam prilično uvjeren da je uspjeh samo po kutu.
This is as far away from the truth as human possible. To je daleko od istine kao ljudski moguće. I’m running a newsletter delivered daily and I send additional sales letters to pitch some of my affiliate products. Ja sam pokrenuti newsletter predan dnevni i ja poslati dodatne prodaje pisma smola nekih mojih affiliate proizvoda. I track every email with ad tracking and click through analysis. Ja pratiti svaki e-mail sa oglas za praćenje i analizu po kliku.
Guess what? Guess što? Nothing! Sending daily emails and sometimes an additional sales letter would trigger something, at least a wave of cancellations, don’t you agree? Ništa! Slanje e-mailova dnevno, a ponekad i dodatni prodajni pismo će pokretati nešto, barem val otkazivanja, ne slažeš? Well, my conclusion of this mess is that over 90% of the emails never passed the SPAM filters. Pa, moj zaključak je ovaj da nered je preko 90% poruka nikada nije donijela SPAM filtere.
This is devastating. As you know most people sing up for newsletters through their free email accounts. To je poražavajući. Kao što znate, većina ljudi pjeva se za newsletter kroz njihove besplatne e-mail račune. The few who use their regular email address unsubscribe within a few days. U nekoliko koji koriste svoje redovne e-mail adresa odjaviti u roku od nekoliko dana.
Don’t get me wrong, newsletters are great and if done right they can help you to promote your business. Ne bi mi krivi, biltene su veliki, i ako je učinio pravu oni mogu pomoći da se promovirati Vaše poslovanje. I believe the key is that your newsletter needs to be unique and very narrow focused on a niche target. Mislim da je ključ vašeg newsletter treba biti jedinstven i vrlo uskim niša fokusiran na cilj.
Going back to the email leads issue. Going Natrag na e-mail vodi problem. Buying email leads from email harvesters it is a waste of money. Kupnja e-mail vodi od e-mail harvesters je traćenje novca. Even if they are double or triple opt-in leads. Čak i ako su dvokrevetnim i trokrevetnim opt-u vodi. Promoting a copied newsletter is a waste of money. Promoviranje kopirati newsletter je traćenje novca. Why bother to promote something that is already promoted hundreds of times? Zašto gnjaviti promicati nešto što je već promovirala na stotine puta?
If you are targeting the people who are looking to make money online, your target audience is pretty narrow and they probably have already subscriptions to one or another form of marketing newsletter. Ako ciljate na ljude koji žele zarađivati online, ciljanu publiku je dosta uzak i oni vjerojatno već pretplate na jedan ili drugi način biltena marketing.
I’m actually shifting my focus completely and put a newsletter together to help people to get started with real estate investments, especially Florida real estate. Ja sam zapravo gura u potpunosti i moj usredotočiti stavi newsletter zajedno kako bi ljudima ya nekretnina ulaganja, posebno Florida nekretnina. As you can see this is a very narrow target audience. Kao što možete vidjeti da je ovo vrlo uskom ciljanu publiku. If I get a couple of hundred subscribers I will be happy. Ako sam dobiti par stotina pretplatnika ću biti sretna. If you’re interested send an email to mailto:pdobler@suncoastrenttoown.com I will let you know when the newsletter will be available. Ako ste zainteresirani poslati e-mail mailto: pdobler@suncoastrenttoown.com ću vam reći kada biltena će biti dostupne.
The bottom line of my story is, don’t advertise to the advertiser. U konačnici moje priče je, ne oglašavati na oglašivaču. You just waste your time and money. Vi samo otpad vaše vrijeme i novac. That’s the main reason why people getting frustrated with their internet business and simply quit. To je glavni razlog zašto ljudi dobivanje frustriran sa svojim internet poslovanja i jednostavno zatvorite. This is like car dealers advertise solely to other car dealers. To je kao auto dileri oglašavati isključivo za druge auto dilera. What do you think will happen? Što mislite, kakav će se dogoditi?
I know what you are thinking. Znam što razmišljanja. What happened to him? Što se dogodilo s njim? Didn't he tell us in his article "Where's the Traffic?" that email lists are the cure to non-visited websites? Nije li on nam reći u svom članku "Gdje je Prometa?" Da je e-mail liste su lijek za ne-posjetili web stranice? Yes, that's true. I still believe that autoresponders are good business practice to communicate with your customers. Da, to je istina. Ja još uvijek vjerujem da autoresponders su dobre poslovne prakse komunicirati sa svojim klijentima. I just didn't see the value of buying email leads. Ja jednostavno ne vide vrijednost kupovine e-mail vodi. Yes, I changed my opinion, which is plain human nature and happens to all of us. Da, ja promijenila moje mišljenje, koje je običan ljudskoj prirodi i dogodi i sve nas.
I hope this made you think a little bit and if you can turn your business into the profitable margins based on my little advice please let me know. Nadam se da ovaj je li mislite malo i ako možete obratiti Vašem poslovanju u profitabilni margine na temelju moj mali savjet javite mi znamo. I’m eager to hear if somebody actually is listening to what I have to say. Ja sam željan čuti ako netko ustvari je slušajući što imam reći.
