Whenever you're listening to one of the big names in internet marketing you hear the same speech over and over again when it comes to viral marketing . The number one advice is, write an eBook and give it away for free. 当你正在收听的是一个有名的网络营销你听到相同的讲话一遍一遍说到病毒式营销 。之一的数目意见, 写一篇电子书并给予免费 。 You might ask "What is viral marketing and why should I give something away for free after I spend weeks to create it?". 您可能会问“什么是病毒式营销和我为什么要放弃一些东西带走免费花费几个星期后 , 我创建了吗? ” 。 On another note you probably don't even know how to write an eBook and what to talk about. 另外你可能甚至不知道如何写一个电子书和谈论。 First things first. 第一件事第一次。 Viral marketing is exactly what the name implies. You create a marketing effort that spreads like a virus. No, not the kind of virus you fear on your computer. 病毒式营销正是顾名思义。您创建一个营销的努力 , 像病毒一样蔓延。不,不是什么样的病毒你担心您的计算机上。 Here's an example. 下面是一个例子。 You are running a home business and you're getting pretty good in attracting new customers, but you're working more and more hours to generate this traffic to your business. 您运行的是家庭经营和您收到很好的吸引新客户,但你的工作越来越多小时 , 以产生此流量到您的业务。 Well, there are only 24 hours in a day and there's only so much you can do. 那么,只有24小时 , 每天只有这么多 , 您可以这样做。 No you have 2 options. 不 , 你有2个选项。 Hire a employee to help you with your workload or motivate somebody else to promote your product. 聘请员工 , 以帮助您与您的工作量或激励别人 , 以促进您的产品。 I don't know about you, but the thought alone having employees give me the creeps. 我不知道你,但思想本身拥有雇员给我毛骨悚然。 If you ever had to deal with employees you know what I'm talking about. 如果您必须处理员工你知道我说的。 That leaves us with option 2, motivate somebody else to do the work for us. 这使得我们选择2 ,鼓励别人这样做 , 我们的工作。 How do you do this? 你怎么这样做? Easy, the number one question you have to address is "What's in it for me?" . 简单的数量问题 , 你有一个解决是“什么是它给我吗? ” 。 If you can give this person something in return for their work your off to a good start. 如果你可以给这个人一些回报您对他们的工作有了一个良好的开端。 Now here's when the eBook thing comes into the picture. 现在 , 这里的东西时 , 电子书的图片进入。 eBooks and/or software are the perfect products to sell or give away from a automated web site. 电子图书和/或软件是完美的产品出售或赠送给了自动化网站。 No packing and shipping involved and the system takes care of the transaction without you doing anything. 无包装和运输系统参与和照顾的交易 , 而您做任何事情。 Don't you love this? 难道你不爱呢? I sure do! 我相信这样做! What's in it for them? 什么是在为他们? By giving away your eBook you break the barrier for somebody else to actually look at your product. 通过赠送您电子书你打破障碍别人实际看看你的产品。 Second, you give this person the right to distribute and reprint your eBook. 第二,你给这个人的发行权和转载 , 您的电子书。 This means that you give the person the right to give it to another person for consumption and the right to reprint as well. 这就是说 , 你给的人的权利 , 给另一个人的消费 , 并有权转载 , 以及。 This will repeat itself over and over again. 这将重演一遍又一遍。 That's viral marketing in a nutshell. 这是病毒式营销概括。 Now there's the problem to create an eBook to begin with. 现在的问题创造一个电子书开始的。 This seems harder than it is. 这似乎比现在更难。 First you need a topic. 首先 , 您需要一个主题。 What are your hobbies? 你有什么爱好? Are you married for a very long time? 你结婚了很长的时间? How did you do this? 你是如何做到这一点? Are you good with home improvements? 你是很好的家庭改善? Did you successful deal with the government? 你成功地处理了政府? And so forth... 等等... Now you take one topic and think about what you did to make it successful or just something you enjoyed. 现在 , 您需要一个主题 , 并想了解你 , 使其获得成功 , 或只是一些你喜欢。 This is the key. 这是关键。 People want to feel better about themselves. 人要对自身的感觉更好。 You give them the roadmap on how to do something that they will enjoy at then end or something they can be proud of. 你给的路线图就如何做 , 他们将享受在月底或他们可以感到自豪的。 Once you have a topic to write about it's downhill from there. 一旦你得到了一个话题写它不是下坡从那里。 Focus on your topic, outline the eBook first. 专注于自己的主题,概述了电子书第一。 Start very high level. 开始非常高的水平。 What's the problem 什么问题 What are the obstacles to overcome 有哪些需要克服的障碍 What are the goals you want to achieve with this 什么是目标 , 要实现这一 How did you do it 你是如何做到这一点 What are the lessons learned 有哪些经验教训 What are you doing next 你在做什么未来
You see having these high level outlines in place will help you to drill down in each one of them. 你看到了这些高级别概述到位将帮助你深入每其中之一。 It might be a little bit strange in the beginning, but after a while you get used to it and the words just flow out of your hands. 这可能是一个有点陌生的开端,但过了一段时间就习惯了它 , 刚才的话流出掌握在自己手中。 Armed with this knowledge you should be on your way to write your first eBook. 有了这些知识 , 你应该用自己的方式写你的第一个电子书。 In my forum I created a folder for first time writers to advertise their eBooks. 我在论坛上 , 我创建了一个文件夹中的第一次作家宣传其电子书。 Please click here to place your ad or read more about this topic in my free eBook library. 请点击此处将您的广告投放 , 或了解更多有关此主题在我的免费电子书图书馆。 Create a viral stampede with brandable eBooks 创建一个病毒踩踏与定牌生产电子书 Brandable eBooks are by far the fastest way to promote a new product. 定牌生产的电子书是目前最快的方式 , 以促进新产品。 It brings the message across and offers webmasters incentives to hand out an eBook for free. 它带来的信息传递 , 并提供网站管理员奖励手了电子书免费。 The key of this is that the eBook must be free . Anything else will not work . 关键的是 , 电子书必须是自由的。 其余的都将不起作用 。 I offer brandable eBooks for years. 我提供定牌生产电子书多年。 Please click here to view the selection and maybe you can use one or two of these eBooks for your marketing campaigns. 请点击此处 , 查看选择 , 也许你可以使用一个或两个这些图书的营销活动。 All these brandable eBooks are created by an amazing software called TurboPDF . 所有这些定牌生产的电子书也造成了惊人的软件TurboPDF 。 |