Monday, April 24, 2006

How to become known as the expert in your field

Yes, you. Absolutely. A guru is simply an acknowledged leader or teacher. An expert is anyone who has mastery of a particular subject. Neither of these words means that you know everything there is to know. They DO mean that a particular subject is your specialty. If you have delved so far into a subject that you have created new ideas or a product around it, you have already exhibited mastery in your specialty.

But you'll need more than intellectual understanding to give you the motivation to get the word out. So take a few minutes to do an inventory. Think back to your beginnings in your area of expertise. Remember your first published writings in the school newsletter. Relive your glory days as the class clown that had you holding your audience in the palm of your hand. In the years since then, how many hours have you spent working, reading, talking, writing, and thinking about your subject? Add them up as best you can. You didn't realize it, but you were a guru in training!

One of the easiest ways to drive prospective clients and customers to your business is to become the expert in your field. The term Expert carries credibility and prestige that can open many doors for you, and, oddly enough, the term is relatively easy to acquire. This simple three-step process can help you quickly and easily set yourself up as the expert in your field.

Determine Your Niche

Instead of trying to be everything to everybody, narrow down your focus to the things that you are really, really good at. A friend of mine set himself up as an expert of leadership training for water treatment facilities. When he told me what he was doing, I asked, "Is there any money in that?" He smiled and said, "Every city's got one, and I'm the only leadership expert in this field in the country." He was frequently quoted in trade journals and asked to speak at their conventions. Find your niche and you'll eliminate your competition.

Write about Your Area of Expertise

After you determine your niche, begin to write articles about your area of expertise. Every single day, tens of thousands of editors, web masters, and newsletter publishers are looking doggedly for unique and information-packed articles. If you can write articles that teach readers about your industry, you will find numerous places that will quickly publish your article.

I spent ten years as a trainer before someone, out of desperation, asked me to write an article for her trade journal. A few months later, another editor saw the article and asked if she could reprint it. Before long, I began to get inquiries from companies in that industry, and a snowball effect began to occur. The more business I did in the industry, the more of an expert I became. I followed with other articles, and within a short period of time, I became a recognized expert in an industry that I had never received any formal education in.

Write a few articles, and you can become a recognized expert in any field.

Speak as Often as You Can

When your articles begin to get published, you'll start to receive requests to speak more often.

95% of the population has some type of nervousness about public speaking. So when you stand up and say what you want to say, the way you want to say it, you are doing what 95% of the population wish they could do. When you speak about your industry, you set yourself up as the expert on that topic. You gain instant credibility.

If you get nervous when you speak in front of a group, attend a public speaking class. It will be the best investment of your life; the more confidently you present your ideas, the more competent you will appear in front of a group.

Follow these three simple steps and you will become the recognized expert in your specific niche.

You have an inspiring message, a wonderful solution, or a great product. You have something people need. Now, you have to let them know about it. You want to teach people to think of you as a guru in your subject of expertise. Fortunately, that's not as hard to accomplish as you might think. The hard part is convincing yourself.

About the author::

Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Collect more free software and bonus content for your own web site at

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