Sunday, April 30, 2006

How to bring traffic to your site - Part 6

When people like what you do, they are happy to say good things about you. I'm sure you know that getting written or recorded testimonials for your products or services is an excellent way to build your credibility.

Sending and recording testimonials is one of the greatest ways of establishing trust with your potential customers. It is a way of showing them what your satisfied customers say about your products and services.

But did you know that testimonials can help increase your website?

Giving testimonials is not only a good way of brand building yourself, but also in getting traffic to your site. They are actually a unique and practical way of gaining visitors to your site. In most cases, you can find them in sales letters, sales text, email, etc. They can be placed on the product sales page that has lots of visitors.

When a potential consumer is considering whether to buy or not, testimonials may reassure him.

Basically, testimonials are a valuable addition to your marketing materials and your website. When done right, testimonials can be a strong ally in establishing the credibility of your website. Not only that, they often make the sale all by themselves. Therefore, you will have a greater chance of boosting your profits.

So, how will you make your testimonial a hit to your potential consumers?

No webmaster, no matter how successful, can resist an honest, glowing tribute to their creation. The trick is to write short, flattering testimonials for the content, design, functions, products, services, etc. of many web sites and send it to them as sincere "feedback.” Testimonials also assure the consumers whether to buy a product or not, so make sure that they absolutely get published.

Here are some of the basic things to consider in making a credible testimonial.

1. Photos
Photos add credibility. These can help prove that these are real people. So, ask those people for photos. If they don’t have a scanned picture, they can send a softcopy by email.

2. E-signatures
Generally, almost all online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. In this way, people will feel the testimonial is more official.

3. Profiles
The basic part of a testimonial is the profile. Ask your potential costumers to include a brief profile of themselves with their testimonial. Let them answer some basic questions like age, occupation, hobbies, favorite motto, etc. This will make your testimonials more entertaining to read. And, more chance of knowing you.

Testimonials are not only expressed through writings, but also verbally. One thing you can do is record people's testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. With each one, include a phone number they can call to hear the actual testimonial. You can record online audio and online videos as well. Just convert the recording into an online audio file and upload it to your website. You can do some research on how to convert these files.

When you get e-mail testimonials, publish the entire e-mail message instead of just the contents about the product or service. It will be more believable because it will include the date, time, subject, who it's from, and who it's to.

Like, email signatures you can also mail hand written letters. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.

When you get testimonials from people, it is better to ask them if they are willing to include their contact information under the testimonial. In this way, you will allow your potential customers to ask your current customers questions about your product or service before they buy.

Also, if they're speaking on behalf of a business, include the business name. Mention if they have any professional certifications or titles that would enhance their authority.

Those are some of the relevant things to consider in making a testimonial. Keep in mind that testimonials will help pave your way to a successful business. It really is worth the effort. So start collecting your own now!

About the author::

Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Collect more free software and bonus content for your own web site at

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