After endless hours of writing,
designing and programming your brand new web site is ready for
prime time. You tested your shopping cart software and you made
sure that all your external affiliate links have your affiliate
id. Youíre making sure that you will get the commissions you
deserve. This is a very exiting moment. You will expose your
writing skills and your ability to design an attractive web
site to the whole world. All of you who have a website know
what Iím talking about.
Your web site is online and youíre
open for business. Ready to take as many orders as you can possibly
handle. A day goes by and there are no orders. Another day goes
by and there are still no orders. You give it a week. People
need to warm up to your new business. Still nothing, not even
a single visitor. Well, you are about to experience what thousands
of webmasters experienced before. Nobody even knows that you
are in business or what youíre selling.
What is your first reaction to
this? Submit the website to as many search engines as possible.
We all did this before. It takes weeks, even months, before
you appear on the major search engines and your ranking stinks.
There are ways to achieve great success with search engine optimization.
This is a very complex topic and I will devote another article
series to this topic.
Ok, search engines are not the
solution youíre looking for. The only effective way to instantly
create traffic to a brand new web site is through email subscriptions.
Of course this is not a free ride, but there are many opt-in
email lead providers who offer great service at a great price.
My favorites are listed at the end of this article.
Youíre anxiously waiting for the
first list of email leads, delivered by your leads provider.
Also you made sure, that you are not spamming. The good news
is that all the people on the list want to hear what you have
to offer. You could manually send an email to every one of them.
This works for a couple of emails, but you probably will get
hundreds of email leads. The solution for this problem is called
autoresponders. Autoresponders are email robots automatically
sending out emails to a pre-defined list of recipients on your
behalf. Theyíre taking care of the initial welcome letter and
send follow-up emails. My favorite autoresponders are listed
at the end of this article.
Now youíre on your way to unbelievable
traffic to your web site, right? Wrong! What are all these people
subscribing to? You are in desperate need of something you can
offer to your subscribers. You might have a killer welcome letter,
but nothing else. Most of your emails will never be opened,
because they never passed the spam filters. The words youíre
using are not convincing enough to attract readers to your web
Worst off all, your headline is
so lame that nobody even opens your email. Keep in mind, that
most people are using free email accounts for their subscriptions.
Thatís right! The same rules you apply for your own email habits
apply to your prospective subscribers. Would you subscribe to
newsletters or online offers with you primary email address?
Of course not, you guard your primary email address like your
bank account. Most free email accounts donít offer preview panels
like youíre probably used to with your Outlook Express email
program. So the headline is your most important asset.
There are many reasons why you
still not getting the results youíre looking for. This is frustrating,
but the name of the game is persistence. Learn as much as you
can about effective marketing strategies. Apply proven strategies
to your business. Donít try to reinvent the wheel. Stick to
whatís working for others to achieve the results youíre looking
The topic on writing effective
marketing emails is very complex and is definitely out of scope
for this little article. For more information about this topic
As mentioned before hereís my
list of great email services to supercharge your business.
Armed with this knowledge and
a killer newsletter for your product, youíre on your way to
enormous business success.
About The Author:
Peter Dobler is a 20+ year veteran in the IT business. He is an
active Real Estate Investor and a successful Internet business owner.
(Florida Home Business Center)Learn more about the power of
viral marketing; send a blank email to
http://www.online-business-idea.com (Online Business Idea Center)
http://www.sell1on1.com (Internet Marketing Tool Box)
http://www.suncoastrenttoown.com (Florida West Coast Real Estate)
http://www.mypluginhomebiz.com (Your Personal 24/7 Money Maker)