A while back I wrote
a little article called ďMy Vision of Multiple Streams
of IncomeĒ. After receiving several emails asking for
a sequel and sharing more real life experience I decided
to give an update on my journey with SFI and Stone Evansí
As I mentioned in
my last article I went off a good start with this system
and I honestly can attest it really works. The only
negative thing is, if you want to call it this way,
that I put a lot of effort into this project. The system
is designed to run on autopilot, thatís great. But until
youíve reached a certain level of visibility, you need
run your promotions around the clock. Iím almost there.
As an example: I run
several Google AdWords campaigns to promote my website
and SFI. The reason for this is simple. This is a highly
competitive market and achieving high rankings with
the major search engines takes a long time and due to
the rough competition you wonít be able to reach the
top without a few backdoor tricks.
So I took the route
of actually spending some advertising money and in return
I have a wide spread exposure. Remember the baseball
movie with Kevin Kostner ďField of DreamsĒ with the
famous remark ďIf you build it they will comeĒ? Unfortunately
this is no longer true for the internet.
Back to the topic
of controlling the advertising cost with Google AdWords.
I closely track my expenses and I keep a lit on it if
it gets too high.
The tricky part is
to decide when it is too high. I donít have an answer
for this. For me it means whatever Iím comfortable with.
Because youíre building residual income and youíre not
aiming for a single sale. This is hard to gauge. Conversion
rates are useless, although my conversion rate so far
is over 20%. That is pretty good from what I read about
this topic. What this number means in subsequent income
has to be determined.
I also tapped into
the extensive library of
IAHBE. At first I just joined this organization because
it guarantees my position in the
But after researching their services and utilizing their
benefits like free mail leads, I have to say that this
is a great institution. Itís worth every penny of your
Speaking about value-added
services and benefits. The one thing Iím truly impressed
with is the quality and consistency of the marketing
material offered by SFI. The wealth of online and offline
marketing material can be overwhelming, but if you use
it appropriate it is a very effective tool. Of course
SFI also offers quality products and services, which
makes it easy to sell.
By using Stone Evansí
Profit Site) system I could maximize these efforts.
Iím selling all sorts of products and I already received
several commission checks through my affiliate program
with Clickbank. This is a huge affiliate provider for
electronic books and software. My job is to attract
customers to the products and then the manufacturer
or author of the product does all the selling and credit
card processing. As soon as the credit card is processed
I receive a commission, which varies between products.
After about 3 months
of running this business I would say that Iím still
a little bit negative with my finances, but this is
due to my extensive Google AdWords campaigns. By not
counting this, Iím actually making some money. Nothing
to brag about, but maybe in another 3 months my tune
Please send me an
email if you like to hear an update more often.