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Search engine
advertising is pretty much the
opposite of search engine optimization. What
do I mean with this? Quite simple. You buy your way to the
top of the search engines. No waiting time, no aging of
the domain name, no guessing about how well your web site
will perform in the eyes of the search engines.
Let's take
a closer look at how it works. I in case you ever wondered
where all these sponsored links on the results pages of
Google and Yahoo are coming from. Well, that's
paid advertising. Based
on how much your are bidding on one single click your ad
will be ranked higher or lower in the display hierarchy.
This process
is as sophisticated as simple at the same time. Pay per
click search results are the main income stream for the
major search engines. Did you ever asked yourself the question,
how did Google make so much money?
Now you
have the answer. Why wait and gamble with your web ranking
if you can buy your way out. No so fast. If this is your
attitude you will go broke before you know it. You need
to learn how it works. If not your just wasting your time
and you money.
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 I
recommend
Googlecash as
the bible to
pay per click advertising. Why? Because it not only
shows you how to do it, it also comes with additional
bonus material what really is way more worth than
the report itself. I don't necessarily agree with
the income claims of
Googlecash, but
one statement sure is true. The earlier you get
this book the less money you waste with
Google's AdWords.
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Having said
this,
Googlecash only applies
to Google's pay per click program. The other and older competitor
is Overture. That's
Yahoo's pay per click search engine. Yahoo recently bought
overture and completely incorporated it into Yahoo. It's
now called Yahoo Search Marketing.
Other than Google where your choice of keywords and your
click ratio will determine how much you pay for one single
click. Yahoo goes strictly by bid value. If somebody bids
1 cent more than you they will be ahead of you in the ranking.
How can
I survive the bidding wars and still have a fair chance
of exposure? Like Google, Yahoo let's you set a daily budget
value. Lets say you don't want to spend more than $5 a day
on clicks. Both Yahoo and Google will stop displaying your
ad after you reached your daily maximum budget. This works
for you competition as well, unless they have unlimited
funds available. But all the other small businesses have
to watch their budget as well. And there's your chance to
get exposure ahead of your competition. In the end it all
works out well.
I never
had any issues not having enough clicks, quite the opposite,
too many clicks. And far to often not the right clicks.
Keep in mind you pay for the clicks no matter what. If you
attract the wrong people with your ad then they will exit
your website or web page as quickly as they arrived. No
sales and you wasted another valuable click.
That's why
I strongly recommend the book Googlecash. It seriously will
save you a lot of money and you will avoid costly mistakes.
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Here's
a list of pay per click search engines I personally
use.
-
Google AdWords
(The fastest and easiest way to put your web
site in front of millions of internet users)
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Yahoo Search Marketing
(formerly known as Overture)
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7search
(a fairly new company with good connections,
you pay as you go. Once the funds are exhausted
you need to refill your funds.)
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AdLandpro
(Free classified service that provides pay per
click as a site product, can't really tell if
it works well)
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As a little
extra here's a list
of pay per click search engines that will give you a sign
in credit towards you advertising. This means that your
first few clicks are actually free. This is great free advertising
with pay per click search engines. All of these little search
engines dream of being the next Google and want to attract
new customers. I'm not recommending to use their services
beyond your free clicks. They simply don't have the market
exposure than the major search engines.
Click here to get the
list of free pay per click advertising.
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