Whenever
you're listening to one of the big names in internet marketing
you hear the same speech over and over again when it comes
to viral marketing.
The number one advice is, write
an eBook and
give it away for free.
You might
ask "What is viral marketing and why should I give something
away for free after I spend weeks to create it?". On another
note you probably don't even know how to write an eBook
and what to talk about.
First things
first. Viral marketing is exactly what the name implies.
You create a marketing effort that spreads like a virus.
No, not the kind of virus you fear on your computer. Here's
an example.
You are
running a home business and you're getting pretty good in
attracting new customers, but you're working more and more
hours to generate this traffic to your business. Well, there
are only 24 hours in a day and there's only so much you
can do.
No you have
2 options. Hire a employee to help you with your workload
or motivate somebody else to promote your product. I don't
know about you, but the thought alone having employees give
me the creeps. If you ever had to deal with employees you
know what I'm talking about.
That leaves
us with option 2, motivate somebody else to do the work
for us. How do you do this? Easy, the number one question
you have to address is "What's
in it for me?". If you can give this person something
in return for their work your off to a good start.
Now here's
when the eBook thing comes into the picture. eBooks and/or
software are the perfect products to sell or give away from
a automated web site. No packing and shipping involved and
the system takes care of the transaction without you doing
anything. Don't you love this? I sure do!
What's in
it for them? By giving away your eBook you break the barrier
for somebody else to actually look at your product. Second,
you give this person the right to distribute and reprint
your eBook. This means that you give the person the right
to give it to another person for consumption and the right
to reprint as well. This will repeat
itself over and over again. That's viral marketing
in a nutshell.
Now there's
the problem to create an eBook to begin with. This seems
harder than it is. First you need a topic. What are your
hobbies? Are you married for a very long time? How did you
do this? Are you good with home improvements? Did you successful
deal with the government? And so forth...
Now you
take one topic and think about what you did to make it successful
or just something you enjoyed. This is the key. People want
to feel better about themselves. You give them the roadmap
on how to do something that they will enjoy at then end
or something they can be proud of.
Once you
have a topic to write about it's downhill from there. Focus
on your topic, outline the eBook first.
Start very
high level.
-
What's
the problem
-
What
are the obstacles to overcome
-
What
are the goals you want to achieve with this
-
How
did you do it
-
What
are the lessons learned
-
What
are you doing next
You see
having these high level outlines in place will help you
to drill down in each one of them. It might be a little
bit strange in the beginning, but after a while you get
used to it and the words just flow out of your hands.
Armed with
this knowledge you should be on your way to write your first
eBook. In my forum I created a folder for first time writers
to advertise their eBooks. Please
click
here to place your ad or
read more
about this topic in my free eBook library.
Create
a viral stampede with brandable eBooks
Brandable eBooks are by far the fastest way to
promote a new product. It brings the message across and
offers webmasters incentives to hand out an eBook for
free. The key of this is that the eBook must be free.
Anything else will not work.
I offer
brandable eBooks for years. Please click here to view
the selection and maybe you can use one or two of these
eBooks for your marketing campaigns.
All
these brandable eBooks are created by an amazing
software called
TurboPDF.
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