difference between paid advertising and search
engine advertising? Search engine advertising
is a targeted approach to reach future customers. Traditional
paid advertising is a broad approach that will reach people
that are not even interested what you have to sell.
In the online
world I'm referring to ezine or newsletter solo ads. This
means that your ad will be send out to thousands of readers
via email. There are thousands of ezines and newsletters
with millions of readers. Your job is to find the right
publication for your product.
search engine optimization tools to the readers of a bird
club. You totally missed the boat on that one. Waste of
time and money. Focus on the target audience like you would
do it with your pay per click advertising.
search the internet with the search engines and pretty much
stay busy for the rest of the year to figure which ezines
or newsletters you should consider, or you could you the
fine little tool that I used to promote
EzineAnnouncer will shave weeks of your research time and easily
keeps track to whom you submitted the ad. Yes, I
will get a commission when you buy this tool. Will
I pay more? No, the price is the same as if you
buy it directly from the author.
I'm not recommending the tool because I will make
a commission, but because of its usefulness and
completeness. It would take you literally weeks
if not months to research all the directories and
publishing web sites. EzineAnnouncer has it all built in.
target audience is key in a successful paid advertising
campaign. Also the right price is a major factor. How much
will you pay? Most newsletter charge you different prices
depending on the location of your ad. The first ad in the
newsletter is typically the most expensive.
is that the 3rd ad or article gets the most attention. This
is not proven science just simple observation and experience
from past ad campaigns.
than search engines, ezines and newsletters can I place
paid advertising? You can send the webmaster of a high traffic
web site, with similar content than yours, a friendly email
and express the interest in a paid ad campaign on their
Or you can
utilize the services of the free
classified servers. Most of them offer
a paid version of their classifieds which will make your
ad more visible. My experience with paid advertising on
classified ads is positive so far.
This is a perfect example of how to calculate the
success of a solo ezine ad with a residual income
Let's say you run a solo ad for Host4Profit in
a well known ezine. It costs you $50 to place the
ad. Your tracking tells you that you have 3 new
members for Host4Profit that will pay you $10 a
Well, initially you would say the ad is a failure.
Not so fast. Your ad created 3 new members that
will pay $10 a month as long as they are with Host4Profit.
In the first month you have a net loss of $20 ($30
residual income - $50 ad cost = -$20). But in the
second month you have a net win of $10 ($60 residual
income - $50 ad cost = $10). You do the math what it means from
My point is that the initial return of a solo ad
for a membership program can be misleading.